Hans Wilsdorf, the founder of Rolex, was a pioneer and a visionary who foresaw the success of the wristwatch during the early 20th century. He was convinced that customers should only be offered reliable and durable timepieces, and wanted each Rolex watch to be an ambassador for quality. To that end, in addition to the care taken during the design and manufacturing of the watches, he also set up an efficient after-sales service network in the countries in which the brand was sold.

This initiative has allowed Rolex to guarantee that every timepiece leaving its workshops can be maintained to the highest standards and so preserve its excellent performance. As a result, there is no limit on how long a Rolex watch can keep working and carry on being handed down from one generation to the next in order to live several lives.

The Rolex service procedure is designed to ensure that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications. Each movement is completely overhauled, and each case and bracelet are meticulously refinished to restore its luster. Timekeeping accuracy and waterproofness are rigorously tested to guarantee the level of quality and reliability you naturally expect from a Rolex watch. 

The quality of a Rolex watch is based on its exceptional reliability and robustness. From the outset, the company’s watchmakers, engineers and later its scientists fostered a culture of innovation and unique expertise in the design and manufacturing of timepieces.